As a Senior Product Designer, I was tasked with enhancing the user experience across high-traffic financial verticals, specifically focusing on CD rates and credit card comparison features. The goal was to increase user engagement and revenue while maintaining strict adherence to financial standards and compliance.
222%
ARPS Increase
Average Revenue Per Session on CD Rates Page
97%
Rage Clicks Reduced
Through targeted UX improvements
01
AI-Driven Exploration & Iteration
Integrated cutting-edge AI tools into my workflow to accelerate the design cycle.
Figma AI / Make for rapid iteration of component states and layout options
LLM Synthesis (ChatGPT/Gemini) for exploring alternative content structures and UX copy variants
02
Component-Level Optimization
Specialized in optimizing design components to drive ROI and enhance user engagement.
Redesigned product comparison pages for enhanced performance
Pixel-perfect migration of components during system updates
Layout and UI enhancements focused on improving usability
03
Accessibility & Quality Assurance
Ensured every deliverable met high-quality standards and accessibility requirements.
Conducted accessibility audits to meet WCAG 2.2 guidelines
Managed User Acceptance Testing (UAT) for quality assurance
Design
Figma
Figma Dev Mode
Ai-powered Design Tools
Workflow
Jira
Confluence
Agile Methodologies
Collaboration
Cross-functional Teams
Stakeholder Management
A/B Testing
© 2026 GREIG MCCRACKEN