GREIG MCCRACKEN
Senior Product Designer
12+ years of experience delivering user-centric solutions for startups and industry leaders like NerdWallet, Indeed, and Schneider Electric.
about me
My journey began at Edinburgh College, where I discovered my passion for creating meaningful digital experiences. Over the past decade, I've had the privilege of working with innovative startups and Fortune 500 companies, honing my craft in user experience design, product strategy, and design leadership.
Today, I lead UX/UI strategy from Guayaquil, Ecuador, bringing a global perspective to every project. My approach combines rigorous data analysis with creative problem-solving, always keeping the user at the center of every decision.
222%
ARPS Increase
Optimization
Achieved a 222% ARPS increase at NerdWallet through data-driven experimentation and iterative design improvements.
WCAG 2.2
Compliant
Accessibility
Expert in WCAG 2.2 standards, ensuring inclusive digital experiences that work for everyone.
3x
Faster Iteration
AI-Driven Design
Leveraging Figma AI , V0 by Vercel and Gemini for rapid iteration, prototyping, and design system automation.
selected work
NerdWallet
Senior Product Designer
Led conversion optimization initiatives that drove measurable business impact through user-centered design and rigorous A/B testing.
222% increase in ARPS
97% reduction in rage clicks
Redesigned core user flows
UX Research
A/B Testing
Design Systems
Indeed-Glassdoor
UX Designer
Analyzed UX reports to identify core problems and opportunity areas, informing design direction and creating high-fidelity prototypes that addressed user needs for millions of users.
Enterprise-scale design
High-fidelity prototyping
Cross-platform consistency
UX Research
A/B Testing
Design Systems
Schneider Electric
Senior Product Designer
Developed enterprise design systems and accessible navigation patterns for complex industrial applications.
WCAG 2.2 compliance
Design system architecture
Accessible navigation
Design Systems
Accessibility
Enterprise
Resume
Work Experience
Senior Product Designer
2022 - Present
Software Mind | Nerdwallet
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Senior Product Designer
Oct 2025 - Feb 2026
In All Media | Indeed-Glassdoor
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Senior Product Designer
Feb 2025 - Sep 2025
Koombea | Schneider Electric
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Lead Product Designer
Oct 2023 - Feb 2025
Bummock
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Product Designer
Apr 2023 - Apr 2024
BairesDev | NerdWallet
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Product Designer
Apr 2023 - Apr 2024
BairesDev | Top Talent Pool
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Creative Director
Apr 2023 - Apr 2024
Q360 Solutions LLC
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Co-Founder
Apr 2023 - Apr 2024
Yastaa S.A.
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Certifications
Skills & Tools
© 2026 GREIG MCCRACKEN